270 // MA-P / REFLECTION, RARITY, CUT

REFLECTION, RARITY, CUT
A poster campaign for the leader in the Hongkong diamond market, Choi Tai Fook Jewellery. A nice intertwining of the overall shape consisting of little workers and scientists.

“By getting up close and personal, we revealed in exquisite detail the individual stories behind the cut, the rarity and the reflection of every diamond.”

For more information – as this campaign won some awards – go to:
http://www.longxiawards.org.cn
http://www.dandad.org

About these ads

~ by Henning M. Lederer on March 9, 2011.