497 // MA-P / OLYMPUKES 2012

© Virus Fonts

Found on the Creative Review Blog – and I really like this idea…

In 2004 Jon Barnbrook’s foundry VirusFonts reinterpreted the Olympic pictogram in a series of designs that “acknowledged the complex contradictions of the modern Olympics.” Launching today, a new range of Olympukes symbols has been created to reflect on London 2012… (…)

Acknowledging the commercialism inherent to the modern Olympics, Virus explain that the new Olympukes range also makes reference to the economic climate in which the Games are being staged. “Ironically, the last time London hosted the Olympics, they were nicknamed the Austerity Games,” the studio writes. “Sixty-four years later, we find ourselves back in an era of austere cuts which serves to highlight the absurd expense of the 2012 games.”

The hot potato of Games ‘security’ is also dealt with graphically. “What was a little more unexpected is the excessive security measures due to be employed by a supposedly liberal democracy,” say Virus. “But then again, in a country with an estimated 1.8 million CCTV cameras, maybe we shouldn’t be so surprised.”

Taken together the 2012 Olympukes look at the “complaints, controversies and accusations levelled at the London Games and associated events”, rendering some of the more familiar Games-related media stories in pictogrammatic form.  (…)

Have a look at the full set of 52 pictograms here

~ by Henning M. Lederer on July 31, 2012.

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